Stop Saying “Back”
There are a few nasty four letter words that should never be used in any way in a political campaign, “Back” is one of them. Whether it’s “Take Back America” or “taking us back to the bad old days” of the previous administration, no one wanting to vote wisely wants to go back to anything. We all want to go to something better.
Even if “Back” didn’t have mostly negative connotations, wiser political operatives should talk about what they want to lead the electorate to. Toward something is completely different than back. No one wants to revisit any mistakes from our pasts.
Instead of saying, “We want to go back to the founding principles that made America great” the pitch should be “We want to lead America to a principled, responsible future.” The idea should be “to” something honest, appropriate, new and better; not back to anything. Never use the word “back.”
The current administration would be wise to not refer to the past, especially with people still alive that remember their failed Socialist Progressive past. When they say the previous administration they mean a very recent one, but it could also mean revisiting their tired old failed policies from 75 years ago being attempted again virtually unchanged.
Do us all a favor, talk about to where you want to lead this great nation and how to get there. Don’t even mention “going back” or “taking back” anything.
I want to hear your vision of the future and the plan of how together we will get to a more effective, less intrusive, less complex, smaller and more responsive, less expensive, constitutionally compliant Federal government.
I want all programs and entitlements cut.
I want the Federal government doing only the smallest possible number of most necessary and important functions allowed it by the constitution. If you are a candidate, just tell me how you’re going to get that done. Don’t tell me anything about what the other guy has done or might do. If you even mention the word “back” regarding you or your opponent, I won’t be voting for you.
If you have no vision of equal opportunity, not equal outcomes; and equal justice, swift, ethnicity-blind and sure for any offenders; you’re not a leader.
I want smarter, better, smaller Federal government.
31 October 2010
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